09'02
Click on this cover and access the Gus Gus web site GUS GUS
Attention
(H20020) Moonshine Music 2002
10 Tracks. 55mins32secs.
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Until a few months ago, the future of Icelandic super band Gus Gus was looking as bleak as the long winter nights of their sub-arctic mother island. After two inspiring albums on 4AD, mixing their indie pop inspirations with modern technology and dance beats, the nine-piece collective slowly started to disintegrate. The release of Gus Gus Vs T-World in 2000 revealed the cracks more openly than expected. The album was mostly made up of old recordings, exhumed from back in the days when T-World, namely Herb Legowitz and Biggi Veira, was not yet the musical entity within Gus Gus. Despite its clumsy attempt at hiding the facts, the album, by all means an excellent collection of dance moments, seemed to announce the end of Gus Gus as we knew it. After a few changes in its ranks, nine becoming four, Attention sees the welcome return to form of the unlikely troop.
Ditching the incredible diversity of their two first albums, Gus Gus bring their music right back to the bare essentials. More focused and dense than Polydistortion or This Is Normal, Attention has a lot more in common with the original T-World sound. The two opening tracks assert this slight change of direction with aplomb. If the melodic treatment is familiar, the use of radical vintage electro/dance sounds and beats shows a more upfront approach. While Unnecessary still demonstrates some connections, especially with Believe or Polyesterday, it also sees the band venturing into more assertive grounds. The cheesy hook on David proudly drags the track back to 1984, whilst setting it firmly into today’s musical landscape at the same time. If it seems fashionable these days to draw inspiration from the eighties, Gus Gus can’t be accused of jumping in any kind of bandwagon. Their previous records already borrowed a lot from early electro, only to transform it into something resolutely modern and poetic. With Attention however, Gus Gus go further, defining new rules for their old game. If new singer Urdur Hakonardottir, aka Earth, doesn’t possess the same vocal flexibility and ethereal qualities as previous chanteuse Hafdis Huld, she has nevertheless perfectly embraced the band’s ethic and contributes to great extent to the general uplifting mood of the album. Contributions from former Gus Gus singer Daniel Agust, on the superb Desire, and Finn electro kitsch master Jimi Tenor, on writing and backing vocals duties on Call For The Wild, provide some interesting moments. In between, Gus Gus offer their own interpretation of early house with Dance With You and I.I.E, before returning to calmer territories towards the end of the album, concluding with the luscious Don’t Hide What You Feel.
The period of instability following the implosion of the original collective and the departure of some key members has incontestably shaken Gus Gus. If Attention doesn’t possess the same burning intensity as Polydistortion, Gus Gus have retained all the major elements of what made their music so singular in the first place, allowing them to develop their sound and explore new musical grounds. 
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TRACK LISTING
01 Unnecessary 06 I.I.E
02 David 07 Call Of The Wild
03 Desire 08 Detention
04 Attention 09 Your Moves Are Mine
05 Dance You Down 10 Don't Hide What You Feel
 
09'00
Click on this cover and access the 4AD web site GUS GUS VS T-WORLD
Gus Gus Vs T-World
(CAD2K02CD) 4AD 2000
07 Tracks. 52mins46secs.
T-World, originally formed of DJ Herb Legowitz and computer geek Giggi Veira, with the later addition of Alfred More, is the musical entity within Icelandic cross-art collective Gus Gus. Already responsible for two essential records, Polydistortion, in 1997, and This Is Normal in 1999, Gus Gus members, 9 in total, also officiate in filmmaking and photography.
T-World existed before Gus Gus, and already have had an underground hit with the dreamy Anthem a few years ago, despite the track never receiving a full release. This is now done. Also featured here is Purple, already present on Polydistortion. The rest of the album is more or less new material.
As much as Gus Gus is, before all, a pop combo, T-World influences are set in Detroit techno and deep house. Pneumatic beats and floating sounds set the pace for these instrumental tracks, devised as much for dance floors than for lounges and corridors. 
It’s sometimes difficult to recognise here the elements that made songs like Polyesterday, Believe, Ladyshave or V.I.P. fine classics. But in the other hand, this album showcases what might be the sound of the next Gus Gus album, and is so perfectly written and produced that it quickly becomes essential.
TRACK LISTING
01 Anthem 05 Rosenberg
02 Northern Lights 06 Sleepytime
03 Earl Grey 07 Esja
04 Purple
 
ALSO CHECK
 

POLYDISTORTION 
4AD 1997

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_

Oh
Gun
Believe
Polyesterday
Barry
Cold Breath '79
Why
Rememberance
Is Jesus Your Pal
Purple
_

THIS IS NORMAL
4AD 1999

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_

Ladyshave
Teenage Sensation
Starlovers
Superhuman
Very Important People
Bambi
Snoozer
Blue Mug
Acid Milk
Love Us Hate
Dominique
_

GUS GUS VS T-WORLD
4AD 2000
_
Anthem
Northern Lights
Earl Grey
Purple
Rosenberg
Sleepytime
Esja
_

ATTENTION
Moonshine Music 2002

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Unnecessary
David
Desire
Attention
Dance You Down
I.I.E
Call Of The Wild
Detention
Your Moves Are Mine
Don't Hide What You Feel
THE SURFER'S GUIDE TO GUS GUS
GUS GUS POLYNET
Good French site (text in English) giving a good insight on the Icelandic collective.
4AD
The very good web site of the legendary UK label is full of information about the complete squad, past and present.